Convergent Validity
Convergent validity is a subset of construct validity. Here, the researcher’s aim is to find out whether the items he claims are measuring a particular construct are indeed measuring them. In other words, if these items do measure a specific construct, then they need to converge.
The researcher achieves this by taking into consideration
| Rule of thumb | |
|---|---|
| Factor loading | > 0.60 |
| Cronbach’s Alpha | > 0.70 |
| Composite reliability | > 0.70 |
| Average variance extracted | > 0.50 |
All these items have already been studied and we refer the reader to our post on that. Below is a summary of the table representing a good convergence fit for all the constructs. Thus, all the items are indeed measuring what they were intended to measure.
