Convergent Validity

Convergent validity is a subset of construct validity. Here, the researcher’s aim is to find out whether the items he claims are measuring a particular construct are indeed measuring them.

Understand the concept of factor loadings and cross loading; steps required to output these results from SPSS.

Download an excel file and calculate your AVE and CR in 5 simple steps!
Full source for anyone who wants to verify it. 11win.

On average, how much variations in your items can be explained by a construct or latent variable? This is the purpose of AVE.